
Join us for a powerful professional program in historical Monterey
ASIC 2010
NATIONAL CONFERENCE
MONTEREY,
CALIFORNIA
BEACON ON THE BAY, NAVIGATING OUR FUTURE
April 24-26, 2010
Intercontinental The
Clement Monterey Hotel
750 Cannery Row,
Monterey, CA, 93940
Front Desk:
831-375-4500; Fax: 831-375-4501
PRELIMINARY AGENDA
Fri, April 23
5 - 7 p.m. Registration
Desk Opens
Sat, April 24 7 - 9 a.m. Registration Desk Opens
8 a.m. - 3
p.m. Annual Bob Cloud Golf
Tournament at Rancho Canada Golf Club (transportation on your own)
10 a.m. -
4 p.m. Monterey Peninsula and Carmel
Valley Tour (meet in hotel lobby by 9:45 a.m.)
5:30 - 7:30 p.m. President's Reception and Excellence Awards
Cocktails and
Appetizers in Pacific Ballroom
Sun, April 25 7 a.m. Registration Desk Opens
7 - 8 a.m. Coffee and Light Breakfast with Exhibitors
8 a.m. Beacon on the Bay General
Sessions
8 - 8:15 a.m. Opening
Remarks - Bob Scott, ASIC President
Finding and
Fixing Water: Future Resource Challenges
Session Moderator: Steve Hohl
8:15 - 9:30 a.m. The Great Thirst, Shining
the Light on Water - Robert Glennon, Professor of Law and Public
Policy, University of Arizona
9:30 - 10 a.m. Break in Pacific Ballroom
10 - 10:45 a.m. Focus on Filtration - Fred Ahnert, Yardney
Water Management
Systems
10:45 - 11:30 a.m. Reverse Osmosis Technologies: The FYI on RO - John Murtaugh, ITT
Water Equipment Technologies/Flowtronex
11:30 a.m. - 1 p.m. Annual State of the Society
Luncheon
Industry
Initiatives: The Business of Water and Irrigation Development
Session Moderator: Ivy Munion
1 - 1:30
p.m. ASLA Sustainable Sites
Initiative Update - Jon Mueller, President-Elect ASLA
1:30 - 2
p.m. Irrigation Association Update -
Stephen Smith, IA Immediate Past President
2 - 3 p.m. Trick or Treatment: Recycled Water in the
Golf Industry - Dr. Ali Harivandi, University of California
3 - 3:30 p.m. Break in Pacific Ballroom
3:30 - 4:15
p.m. Tapping Hidden Water Resources - Keil Albert, Geoconsultants, Inc.
4:15 - 5 p.m. Ag
to Urban Interface - Stephen Smith,
Aqua Engineering
6:30 - 10 p.m. National
Honor Awards Banquet - Monterey Beach Party (casual/resort attire - shuttle
buses outside hotel lobby begin at 6:15 p.m.)
Mon, April 26 7 a.m. Registration Desk Opens
7 - 8 a.m. Coffee and Light Breakfast with Exhibitors
Chapter
Relations Session
8 a.m. Beacon on the Bay General Sessions
Our Watershed Moment
Session Moderator: Bob Scott
8 - 9:30
a.m. Shining the Light on ASIC's Future:
ASIC's New Strategic Plan - Ken Mirvis, The Writing Company
9:30 - 10 a.m. CIT Update - David Zoldoske, Director, Center
for Irrigation Technology
10 - 10:30 a.m. Break in Pacific Ballroom
10:30 - 11
a.m. Dressing-Up Golf: Trends, Efficiencies,
Amenity Improvements - Pat Gross, Director South Region, USGA
11 - 11:45
a.m. Balancing Act: Managing a
Finite Resource - Stephanie Pintar, Monterey Water Management District
11:45 a.m. - 1 p.m. Luncheon
Advancing the Water
Mission
Session Moderator: Steve Sisler
1 - 1:45
p.m. Resisting Stress with
Technology: Water Conservation for Sportsturf - Brian Horgan, University of
Minnesota
1:45 -
2:15 p.m. Panel Discussion: Future
Roles of the Irrigation Consultant - Pat Gross, Brian Horgan, Stephanie Pintar,
Dr. Ali Harivandi; Moderated by Jeff Bruce
2:15 - 2:45 p.m. Break in Pacific Ballroom
2:45 - 3:30
p.m. Golf without Water: Building
Programs to Reward Efficient Water Use - Mike McCullough, Northern California
Golf Association
3:30 - 4
p.m. How to Get Paid: Collecting
Receivables Sooner - Wayne Owens, financial consultant
4 - 4:45
p.m. Assessing ASIC Objectives
and Tactics - Ken Mirvis, The Writing Company
4:45 - 4:50 p.m. Exhibit Hall Attendance Prizes - A Little Texas
Hold 'em
4:50 - 5 p.m. Closing Remarks - Jeff Bruce, Incoming ASIC
President

